A Copywriter Is Just Starting on a Print Ad for a New

question 40

Multiple Choice

A copywriter is just starting on a print ad for a new brand of dishwasher detergent.Which of the following is the first step in developing copy for print? 

• A) Sketching an overall view of the finished ad 
• B) Meeting with the creative director to brainstorm a list of exciting words to be included 
• C) Deciding how to use, or not use, the three main components of print copy 
• D) Writing a few rough headlines and possibly subheads

---

Definitions:

Global Structures

The overarching systems, institutions, and norms that shape international relations and global interactions across economic, political, and social dimensions.

International Organizations

Entities established by treaties or agreements between multiple countries, aiming to pursue common goals or address global issues.

Worldwide Travel

The act of traveling across different countries and regions around the globe, often involving diverse cultures, languages, and experiences.

Domestic Responsibilities

Tasks and duties related to the management and upkeep of a household, including child care, cooking, cleaning, and financial management.