Which of the Following Factors Would a Marketer NOT Normally

question 24

Multiple Choice

Which of the following factors would a marketer NOT normally consider when estimating the real value of a customer lifetime?

• A) the cost of maintaining the relationship with this type of customer
• B) the average profit contribution from a purchase
• C) the likely future purchase pattern of this type of customer
• D) the customer's frequency of purchase in each period
• E) the customer's discretionary spending for the product category

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Definitions:

Muscle

Tissue in the body composed of fibers capable of contracting to produce movement or maintain the position of parts of the body.

Visceral Pericardium

The innermost layer of the pericardium that lies directly on top of the heart; also known as the epicardium.

Fibrous Pericardium

The tough, outer layer of the pericardium that encloses the heart and roots of the great blood vessels, providing protection and anchorage.

Parietal Pericardium

The layer on top of the visceral pericardium.