The Information Needed for the Marketing Program, Step 3 of the Planning

question 76

Multiple Choice

The information needed for the marketing program, Step 3 of the planning phase, includes: 1) ________and 2) detailed plans to execute the marketing program.

• A)marketing mix actions
• B)market-product grids with targets
• C)projections for future sales, expenses, and profits
• D)positioning studies

---

Definitions:

Descriptive Research

A type of research that aims to accurately describe characteristics or phenomena, without focusing on causation or relationships.

Correlational Research

A type of research method that involves observing two variables to determine whether there is a relationship between them.

Patterns of Behaviour

Regularly occurring sequences or combinations of actions or reactions that are characteristic of an individual or group.

Experimental Method

A scientific approach to research, where variables are manipulated to observe their effect on other variables, in a controlled environment.