The Information Needed for the Marketing Program, Step 3 of the Planning

question 76

Multiple Choice

The information needed for the marketing program, Step 3 of the planning phase, includes: 1) ________and 2) detailed plans to execute the marketing program.

• A)marketing mix actions
• B)market-product grids with targets
• C)projections for future sales, expenses, and profits
• D)positioning studies

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Definitions:

Tying Arrangement

A sales technique where a seller requires a buyer to purchase additional, often unrelated, items as a condition of buying a desired product.

Distributor

An intermediary in the distribution channel that buys products from manufacturers and then sells them to retailers or directly to the consumers.

Clayton Act

A U.S. antitrust law enacted in 1914 to prevent anti-competitive practices and monopolies, supplementing the Sherman Antitrust Act.

Channel Members

Businesses or individuals involved in the process of making a product or service available for use or consumption by a consumer or business user.