As the Marketing Manager for Gizmos at Acme Products Inc

question 145

Multiple Choice

As the marketing manager for gizmos at Acme Products Inc., you notice sales have been below expectations. Based on the results of a customer satisfaction survey recently conducted, you discover consumers want Acme gizmos to have more features, which will make them a better value relative to comparable offerings by competitors. However, on the positive side, customers stated Acme gizmos were (1) widely available in sufficient quantities, (2) made with high quality materials, (3) sold by
Knowledgeable salespeople at the appropriate retail outlets where they would shop for gizmos, and (4) the average response time for the toll-free telephone hotline for
Customer questions and complaints was significantly less than expected. Based on this information, you should conclude Acme used:

• A)an appropriate marketing strategy but ineffective implementation.
• B)an inappropriate marketing strategy but effective implementation.
• C)an appropriate marketing strategy and effective implementation.
• D)an inappropriate marketing strategy and ineffective implementation.

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Definitions:

Physician-Assisted Suicide

A scenario where a doctor provides a terminally ill patient with the means to end their own life.

Voluntary Euthanasia

The act of ending a person's life by their request, typically to relieve them from incurable diseases or unbearable suffering.

Elisabeth Kübler-Ross

A psychiatrist known for her work on the five stages of grief, which describe the progression of emotions experienced by terminally ill patients.

Dying

The process of coming to the end of life, resulting in the cessation of all biological functions that sustain a living organism.