CPM with Respect to Advertising Is Defined as The

question 152

Multiple Choice

CPM with respect to advertising is defined as the:

• A)cost per minute of television or radio time.
• B)reach multiplied by frequency divided by the cost of reaching 1,000 individuals or households with the advertising message.
• C)cost of reaching 1,000 individuals or households with the advertising message.
• D)cost of one medium relative to the cost of other media (e.g. direct mail versus television, radio, or outdoor), each of which are divided by the multiple of their respective reach and frequency.