Hybrid Marketing Channels or Dual Distribution Are Two Terms That

question 258

Multiple Choice

Hybrid marketing channels or dual distribution are two terms that mean the same as:

• A)multichannel marketing.
• B)parallel distribution.
• C)multi-intermediary distribution.
• D)strategic channel alliance.

---

Definitions:

Specialty Items

Products or goods that are distinct or unique to a specific field, industry, or interest.

Greatest Amount

The highest value or quantity attainable or recorded.

Discriminatory Behaviour

Actions, policies, or environments that distinguish or segregate individuals on the basis of group membership, such as race, gender, or religion, leading to unequal treatment or opportunities.

Prejudiced Attitudes

Biased opinions or feelings toward members of specific groups, often based on stereotypes rather than personal experience.