Describe How a Company Would Use the Principles of Interactive

question 26

Essay

Describe how a company would use the principles of interactive marketing to engage their consumers.

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Definitions:

Organizational Citizenship Behaviors

Actions by employees that are beyond their formal job requirements but significantly contribute to the positive functioning of the organization.

Conscientiousness

One of the five major personality traits, indicating a person's tendency to be organized, responsible, and hardworking.

External Locus of Control

A psychological concept where individuals believe that external forces or circumstances primarily govern their life outcomes and successes.

Intellectual Capital

Represents the intangible assets of an organization, including employee knowledge, brand equity, and customer relationships, that contribute to its competitive advantage.