Jack Wants to Buy a Car

question 51

Multiple Choice

Jack wants to buy a car.The Nissan receives a low mileage rating when compared to cars by Honda and Toyota, but it scores higher than those cars when it comes to price.Jack feels that the price of a Nissan compensates for its weakness when it comes to mileage.This is an example of:

• A)compensatory decision rule.
• B)external locus of control.
• C)decision heuristics.
• D)determinant attribute.
• E)noncompensatory decision rule.