Which of the Following Refers to a Pricing Method by Which

question 115

Multiple Choice

Which of the following refers to a pricing method by which the firm deliberately prices a product above the prices set for competing products to capture those consumers who always shop for the best or for whom price does not matter?

• A)improvement value method
• B)supply-based method
• C)demand-based method
• D)premium pricing method
• E)cost of ownership method

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Definitions:

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