If Promotion Does Not Do Its Job of Stimulating Demand

question 9

Multiple Choice

If promotion does not do its job of stimulating demand, then the

• A) price of the promoted product is likely to increase.
• B) price of the promoted product will remain reasonably stable.
• C) price of the promoted product will decrease.
• D) cost of promotion will decline.
• E) cost will remain about the same.

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Definitions:

Owen

Robert Owen was a Welsh textile manufacturer, philanthropic social reformer, and one of the founders of utopian socialism and the cooperative movement.

Communitarianism

Social reform movement of the nineteenth century driven by the belief that by establishing small communities based on common ownership of property, a less competitive and more individualistic society could be developed.

Workers

Individuals engaged in manual labor or work for wages in a variety of fields, often considered the backbone of the economy; the term may refer to both skilled and unskilled labor.

Catholics

Followers of the Roman Catholic Church, the largest Christian church, led by the Pope and characterized by its traditions and beliefs in sacraments and apostolic succession.