Scenario 15.1 Use the Following to Answer the Questions

question 159

Multiple Choice

Scenario 15.1
Use the following to answer the questions.
When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication. First, it did research in several large cities to find out who the opinion leaders were in that age group. By visiting the local nightlife, one or two people in each city were selected and given a new vehicle to drive for two weeks. They were told to share information about this new vehicle with their friends. After a few weeks, a television campaign was launched with commercials introducing the new vehicle. Toyota also placed ads in magazines that were targeted to the under-30 age group, and used drive-by billboards in the large cities near the nightclub areas.
-Refer to Scenario 15.1. Toyota's act of giving the opinion leaders a new vehicle for two weeks is best described as an example of:

• A) product placement.
• B) personal selling.
• C) loyalty marketing.
• D) buzz marketing.
• E) embedded marketing.

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Definitions:

Measuring Stress

The process of assessing the level of stress an individual experiences, often through various physiological and psychological tests.

Researchers Use

The application of various methods and tools by scientists to conduct experiments, gather data, and test hypotheses.

Nervous System

The part of an organism that coordinates its actions by transmitting signals to and from different parts of its body.

Central Nervous System

The part of the nervous system that includes the brain and spinal cord, responsible for processing and transmitting messages throughout the body.