Scenario 14.1 Use the Following to Answer the Questions

question 177

Multiple Choice

Scenario 14.1
Use the following to answer the questions.
Landry Restaurants Inc. owns a number of different franchised restaurants, including the Rain Forest Cafe and their recent addition, the T-Rex Cafe. Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience. At the Rain Forest Cafe, you can dine under a ceiling of lush tropical forest plants, while you are viewing the enormous aquarium with exotic fish. Periodically, the rain forest explodes with the sound of waterfalls and birds. Giant stuffed monkeys, parrots, and other jungle creatures are planted within the landscape. The Rain Forest Cafe also contains a gift shop, where customers can purchase t- shirts, hats, and other items emblazoned with the Rain Forest logo. The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience. The T-Rex Cafe offers guests a hands-on prehistoric experience, including educational, interactive computer screens. Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire. The T-Rex Cafe also has a gift shop, where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur, through "Build-a-Dino" by the "Build-a-Bear" franchise.
-Refer to Scenario 14.1. The lush tropical plants and aquarium represent the of the Rain Forest Cafe.

• A) atmospherics
• B) retail positioning
• C) scrambled merchandising
• D) location
• E) category management

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Definitions:

Labour Market

The supply and demand for labor, where employees provide the supply and employers create the demand.

External Workforce Profile

A detailed analysis of the demographic, skills, and other relevant characteristics of an organization's external labor pool, often used for strategic planning.

Employment Equity Planning

Strategies and actions to ensure fairness and equal opportunities in the workplace, particularly for marginalized groups.

Employment Barriers

Factors that prevent or hinder individuals from gaining employment, such as discrimination, lack of experience, or educational requirements.