If Baskin-Robbins Calculates That It Could Sell Up to 25

question 20

Multiple Choice

If Baskin-Robbins calculates that it could sell up to 25 percent of all ice cream cones sold in the United States, this percentage would represent the ice cream marketer's

• A) target growth rate.
• B) sales forecast.
• C) sales objective.
• D) company sales potential.
• E) market potential.

---

Definitions:

Cell-Mediated Immunity

An immune response that does not involve antibodies but rather involves the activation of phagocytes, antigen-specific cytotoxic T-lymphocytes, and the release of various cytokines in response to an antigen.

Neutrophils

A type of white blood cell that plays a key role in the immune system by defending the body against infection.

Macrophages

Immune cells that engulf and digest cellular debris, foreign substances, microbes, and cancer cells in a process called phagocytosis.

Innate Immunity

The first line of defense in the immune system, consisting of physical, chemical, and cellular defenses against pathogens that are present from birth.