Nathan, a Marketing Manager for Casual Express, a Retail Clothing

question 76

Multiple Choice

Nathan, a marketing manager for Casual Express, a retail clothing store chain, wants to use observation methods to gather information about shopping behavior. Which of the following should Nathan know about observation methods of data collection?

• A) Observation uses secondary sources of data.
• B) Observation depends on mall interviews.
• C) Observation avoids direct contact with subjects.
• D) Observation focuses on open-ended questions.
• E) Observation works best for telephone surveys.

---

Definitions:

Spelling

Spelling is the act of forming words correctly from their constituent letters, according to agreed conventions.

Mnemonic

A learning technique that aids in memory retention or retrieval by associating complex information with simple patterns, phrases, or acronyms.

Sensory Memory

The shortest-term element of memory that acts as a buffer for stimuli received through the senses; a type of storage that holds sensory information very briefly.

Semantically

Semantically refers to the relation of something to the meaning or interpretation of words, phrases, signs, or symbols, rather than their form.