Cult Conversions Often Begin with Intense Displays of Affection and Understanding

question 420

Multiple Choice

Cult conversions often begin with intense displays of affection and understanding, which is termed

• A) empathic arousal.
• B) brainwashing.
• C) social exchange.
• D) love bombing.

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Definitions:

Product Differentiation

A strategy businesses use to distinguish their products from those of competitors in features, quality, or design to attract consumers.

Market Power

The ability of a firm or group of firms to manipulate the price or supply of a good or service in the market to their advantage, often by limiting production or increasing prices.

Product Differentiation

A marketing strategy that businesses use to distinguish their products from similar offerings in the market by varying features, branding, or quality.

Price Competition

A market situation in which companies attempt to win customers by offering lower prices than their competitors.