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___________ Attributes Are Those Which Have to Be Met by All

question 71

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___________ attributes are those which have to be met by all competing service providers in order to be in the prospective customer's evoked set.


Definitions:

Temporary Costs

Expenses that are not permanent or enduring, typically occurring for a limited time period.

Permanent Benefits

Long-term advantages or income received from an investment, job, or government policy.

Potential Benefits

The possible advantages or gains that could be realized from a particular action or investment.

Little Bit of Inflation

A slight increase in the general level of prices which can indicate a healthy economy by encouraging spending and investment.

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