A Positioning Statement Can Be Developed That Enables a Service

question 29

Multiple Choice

A positioning statement can be developed that enables a service organisation to define its ideal place in the market by answering the following questions except:

• A)where in the market should we compete?
• B)who are our target markets?
• C)what is our service product or concept?
• D)what do we want our service product to become?
• E)how are we positioned in the market?

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