Keller and Kotler Consider Three Necessary Criteria for an Attribute

question 19

Multiple Choice

Keller and Kotler consider three necessary criteria for an attribute to be POD.These are:

• A)relevance, distinctiveness, believability
• B)distinctiveness, originality, parity
• C)believability, parity, relevance
• D)originality, believability, relevance

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Definitions:

Public Consideration

The act of taking into account the welfare, opinions, or needs of the general public or community in decision making.

Coercive Power

Coercive power refers to the ability of a person or group to force others to comply with demands or obey orders, often through the threat of punishment or negative consequences.

Dominant Group

A social group that possesses the greatest power, wealth, prestige, or privilege in a given society and uses these advantages to influence or control other groups.

Ideology

A system of ideas and ideals, especially one that forms the basis of economic or political theory and policy.