In Levitt's 'Total Product Concept' the Basic Benefit the Customer

question 27

Multiple Choice

In Levitt's 'total product concept' the basic benefit the customer is buying is the:

• A)core product
• B)expected product
• C)augmented product
• D)potential product
• E)none of the above

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Definitions:

Maintenance

The process of preserving or restoring equipment, machines, or systems to ensure they continue to function correctly and efficiently.

Reliability

The quality or state of being dependable or capable of performing consistently under specified conditions.

TPM

Total Productive Maintenance; a proactive maintenance approach focusing on improving equipment effectiveness and employee involvement.

TQM

Total Quality Management; a comprehensive and structured approach to organizational management that seeks to improve the quality of products and services through ongoing refinements in response to continuous feedback.