The Value of Using the Marketing Mix Is Useful to Non-Service

question 64

True/False

The value of using the marketing mix is useful to non-service organisations but has little value in service organisations.

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Definitions:

System Justification

The psychological tendency to defend, bolster, and justify prevailing social, economic, and political systems, even at the detriment to personal and group interests.

Constructive Criticism

Feedback aimed at improving future performance by highlighting weaknesses and suggesting ways to improve while maintaining a supportive tone.

Group Harmony

The cohesion and agreement among members of a group that contribute to its functioning and the well-being of its members.

Cohesive

Characteristic of a group where members are united, working together effectively towards common goals or interests.