In Which Scenario Is the Customer's Zone of Indifference Likely

question 66

Multiple Choice

In which scenario is the customer's zone of indifference likely to be at its highest level and narrowest?

• A)Using the service for the first time
• B)Purchasing a service in a non-competitive industry
• C)In a service recovery situation
• D)When the customer is experienced and satisfied with previous service encounters
• E)When the service organisation has provided reliable advertising of its services

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Definitions:

Elastic Demand

A situation where the demand for a product or service significantly changes in response to price changes.

Net Revenues

The amount of income that remains after subtracting all expenses, taxes, and costs related to the revenue-generating activities.

Single-Price

A pricing strategy where a product or service is sold at the same price to all customers in all markets.

Buyer Demand

The desire and willingness of consumers to purchase a particular good or service at a given price.