Which of the Following Is True of Customer Value?​

question 2

Multiple Choice

Which of the following is true of customer value?​

• A)Customer value is not beneficial to personal selling.​
• B)Customer value is constituted by the same factors for all types of customers.
• C)​Customer value is always determined by the customer and not the salesperson.
• D)​Customers always give the highest importance to monetary costs when determining the value of a product.
• E)​Customers prefer aggressive salespeople when determining the value of a product.

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Definitions:

Price Fixing

An illegal or regulated agreement among competitors to maintain a certain price level for goods or services, often leading to less competitive markets and higher prices for consumers.

Market Power

The ability of a firm or group of firms to manipulate prices or output in a particular market, often due to lack of significant competition.

Elasticity Of Demand

A measure of how responsive the quantity demanded of a good or service is to a change in its price.

Mark-Up

The amount added to the cost price of goods to cover overhead and profit; it is the difference between the cost of a good or service and its selling price.