Which of the Following Sentences Best Captures the Notion of Relationship

question 36

Multiple Choice

Which of the following sentences best captures the notion of relationship marketing?

• A)trying to form relationships with employees of different companies
• B)refusal to deal with anyone except the purchasing agents
• C)completing transactions one at a time
• D)the creation of customer loyalty and retention
• E)invite many purchasing agents to a social event and discuss business there

---

Definitions:

Gender Identity

Refers to an individual's personal sense of their own gender, which may or may not correspond to the sex assigned at birth.

Asexual

an orientation characterized by a lack of sexual attraction to anyone or low or absent interest in sexual activity.

Bisexual

An individual who is attracted to both males and females.

Heterosexual

A sexual orientation characterized by a romantic or sexual attraction to members of the opposite sex.