Every Time John Sells a New Computer, He Makes a Point

question 50

True/False

Every time John sells a new computer, he makes a point of asking the customer the following, "May I suggest you purchase accidental damage insurance for your new laptop!"
John is using a technique called add-on selling.

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Definitions:

Retail Life Cycle

The process of growth, maturity, and decline that retail shops or formats go through, similar to product life cycles, reflecting changes in customer preferences and market dynamics.

Market Share

The segment of the marketplace dominated by a specific company or product, frequently measured as a share of the overall sales within that market.

Start-Up Costs

The initial expenses required to establish a new business, including but not limited to licensing fees, equipment, and marketing.

Wheel Of Retailing

A theory that describes how retail outlets enter the market with low prices and simple facilities to then upgrade their operations as they grow.