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If a prospect is having a hard time in understanding the pros and cons or showing signs they do not see what's in it for them, then ultimately what should the salesperson do next?
Decrease in Income
A reduction in the amount of money received, typically referring to wages, salaries, or investment returns.
MR
Marginal Revenue, which is the additional income derived from selling one more unit of a good or service.
Marginal Revenue
Marginal revenue is the additional income generated from selling one more unit of a good or service.
Own-price Elasticity
A measure of how sensitive the quantity demanded of a good is to a change in its own price, reflecting the responsiveness of demand to price changes.
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