What Should Be Included in a Marketing Plan for a Retailer

question 87

Multiple Choice

What should be included in a marketing plan for a retailer that is buying a new inventory system?

• A)the business proposition
• B)the SELL sequence
• C)how the inventory system can be most effectively used with existing equipment
• D)how to dispose of the inventory system equipment that is being replaced by the new system
• E)how the buyer can determine that the inventory system needs to be replaced with a newer system

---

Definitions:

Sociology

The examination of societal behavior, community dynamics, the intricacies of social relationships, interactions, and the cultural elements that impact daily living.

Functionalism

A theoretical perspective in sociology that views society as a complex system whose parts work together to promote solidarity and stability.

Evolutionary Advantage

A genetic trait that increases an organism's chance of survival and reproduction in its environment.

Latent Function

Latent function refers to the unrecognized or unintended consequences, positive or negative, of social processes or structures.