According to the Authors of the Textbook, a Good Pre-Approach

question 71

Multiple Choice

According to the authors of the textbook, a good pre-approach letter can be a valuable sales tool even in the age of social media.Which of the following is NOT a recommended tip offered by the authors when crafting a pre-approach letter?

• A)your company should be the central theme of the letter
• B)letter should be customized or a particular prospect
• C)provide all of the contact information for yourself
• D)sign the letter with a pen at the end
• E)avoid using metered stamps

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Definitions:

Socially Aware

Having an understanding and sensitivity towards societal, cultural, and community issues and dynamics.

Disclaimer

A verbal assertion intended to ward off any negative implications of impending actions by defining these actions as irrelevant to one’s established social identity. By using disclaimers, a person suggests that although the impending acts may ordinarily imply a negative identity, his or hers is an extraordinary case.

Norm of Reciprocity

A social norm that expects individuals to return favors or kindnesses that have been extended to them.

Logical Structure

The organized and coherent arrangement of an argument or theory, ensuring clarity and validity.