Customers Around the World Know Pepsi and Consider It a Primary

question 17

Multiple Choice

Customers around the world know Pepsi and consider it a primary "go-to" brand if they want a refreshing drink. This positioning reflects Pepsi's careful implementation of

• A)locational excellence strategy.
• B)operational excellence strategy.
• C)targeting strategy and the marketing mix.
• D)strategic business unit control.
• E)supply chain management.