What Type of Consumer Income Are Marketers Most Interested In

question 7

Multiple Choice

What type of consumer income are marketers most interested in?

• A) discretionary
• B) deferred
• C) inflationary
• D) disposable

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Definitions:

Accumulated Depreciation

The total amount of depreciation expense that has been recorded against a fixed asset, over its useful life, up to the current date.

Salvage Value

The estimated value that an asset will realize upon its sale at the end of its useful life, used in calculating depreciation.

Discarded

Discarded refers to items or substances that have been thrown away or disposed of, no longer deemed useful or necessary.

Equipment Cost

The total amount spent to acquire, install, and make ready for use a piece of equipment for operational purposes.