If the Customer's Problem Is Not Solved by Any of the Products

question 73

Multiple Choice

If the customer's problem is not solved by any of the products or services the salesperson sells,then it is most appropriate for the salesperson to:

• A)recommend another source
• B)ask more summary questions
• C)request a second meeting in the future
• D)repeat the need-satisfaction presentation
• E)conduct a team-selling presentation to persuade the customer

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Definitions:

Variable Costs

Expenses that vary directly with the level of production or sales volume.

Production

Use of resources, such as people and machinery, to convert materials into finished goods and services.

Inflexible

Lacking the ability to adapt or change according to different situations, conditions, or demands; rigid in approach or structure.

Skimming Pricing

A pricing strategy where a new product is priced high initially to maximize profits from customers willing to pay more, before lowering the price over time.