XFormation Is a Company That Develops and Delivers Custom Trainings

question 76

Multiple Choice

XFormation is a company that develops and delivers custom trainings for products, procedures, and change at companies. XFormation developers have extensive knowledge of adult learning theory, and the trainers are dynamic, engaged teachers.
-Xformation's marketing mix needs to:

• A)be balanced across all four of the Ps because the product is not complicated or difficult to understand
• B)rely heavily on promotion,especially personal selling,to help the client purchase custom trainings
• C)focus on price,because XFormation's competition can provide identical training at a lower price point
• D)further refine the product,and offer more standardized options for clients
• E)pay more attention to place,and consider how the location of the office affects sales volume

---

Definitions:

Similar Needs

Requirements or desires that are closely aligned or identical among a group of consumers or businesses, often targeted by marketers with specific products or services.

Similar Features

Aspects or characteristics that two or more items have in common, allowing them to be compared or associated with one another.

Global Consumers

Individuals around the world who purchase goods and services from international markets.

Similar Needs

The shared or common requirements or desires of a defined group of consumers that a company targets with its products or services.