Mario Cortez Is Preparing a Sales Presentation for a Buying

question 12

Multiple Choice

Mario Cortez is preparing a sales presentation for a buying team made up of health care personnel. It is most important that he:

• A)recognize that printed documents provide the only credible form of proof for the audience
• B)design a presentation that appeals to all of the buyers' senses
• C)conduct the demonstration at a neutral location
• D)develop a highly structured demonstration to save time
• E)save all the questions for the end of the presentation

---

Definitions:

Private Equity Funds

Investment funds that gather capital from wealthy individuals or institutions to invest in buying and reorganizing private companies.

Separation Theorem

States that a firm’s investment decisions should be separate from the investment preferences of its investors.

Stock Ownership

Holding a share or shares of stock in a company, which represents a claim on part of the company's assets and earnings.

Investment Banks

Firms that assist in the design of an issuing firm’s corporate securities and in the sale of the new securities to investors in the primary market.