According to Ted Levitt,author of the Marketing Imagination,once the Customer

question 21

Multiple Choice

According to Ted Levitt,author of The Marketing Imagination,once the customer buys your product,expectations:

• A)increase
• B)stay the same
• C)decrease
• D)are fulfilled
• E)become less important

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Definitions:

Marginal Product

Refers to the additional output resulting from using one more unit of a specific input, holding all other inputs constant.

Total Product

The total output or production by a firm using a given amount of inputs.

Quality Tools

Instruments and techniques used to understand, control, and improve the quality of processes and products.

Marginal Product

The additional output that is produced by employing one more unit of a particular resource.