Company Management Is Having a Difficult Time Deciding Whether to Allot

question 68

Multiple Choice

Company management is having a difficult time deciding whether to allot more money to a marketing campaign involving ad buys and promotional events,or to a staff of sales representatives to sell the organizers. What factor should they consider in allotting the budget?

• A)A national marketing campaign can cost more than the yearly salaries of an entire sales department.
• B)A marketing campaign can reach prospects in several geographic areas at the same time.
• C)Salespeople can visit several retail outlets a day.
• D)Salespeople work on commission.
• E)Even with a marketing campaign,retail outlets will need to order through and be trained on product knowledge by salespeople.

---

Definitions:

Self-Deception

The process of denying or rationalizing away the relevance, significance, or importance of opposing evidence or logical argument.

Unconscious Conflicts

Internal struggles within the mind that occur without the individual's awareness, often influencing behavior and emotions.

Fixation

An obsessive focus or attachment to an object, concept, or person, often to the exclusion of other considerations.

Anxiety

Anxiety is a feeling of fear, dread, and uneasiness that may occur as a reaction to stress, and can impact daily functioning if too intense or persistent.