The Role of the Salesperson Is to Diagnose Buyer Need

question 14

True/False

The role of the salesperson is to diagnose buyer need and determine how to create value from the situation.

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Definitions:

Visible Outcome

A result or effect that is easily seen, noticed, or observed.

Herzberg's Model

A theory of motivation that divides factors into motivators, which can increase job satisfaction, and hygiene factors, which can prevent dissatisfaction.

Motivated

The internal drive or condition that prompts an individual to act or behave in a particular way towards achieving certain goals or fulfilling needs.

Fringe Benefits

Additional benefits supplementing an employee's salary, such as medical insurance, paid vacation, and retirement plans.