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Which Term Refers to the Process by Which a Salesperson

question 21

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Which term refers to the process by which a salesperson uncovers and clarifies a customer's problem,works with the customer to create a vision of how things could be better,and then develops a plan for implementing the vision?


Definitions:

Promotional Materials

Various forms of media designed to advertise or promote a product, service, or event to the target audience.

Claim Messages

are communications asserting a right or requesting rectification of a wrong, often involving a request for compensation or correction of an issue.

Indirect Approach

A communication style or strategy that avoids direct confrontation or explicit statements, often employing suggestions or implications.

Unhappy News

Information or announcements that are somber, disappointing, or negative in nature.

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