Sally Could Recall the Brand of Toothpaste She Used Only

question 91

Multiple Choice

Sally could recall the brand of toothpaste she used only when a marketing researcher mentioned the brand.This is known as

• A) aided recall.
• B) unaided recall.
• C) top-of-mind awareness.
• D) brand preference.
• E) brand indifference.

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Definitions:

Self-Perception Theory

Bem’s idea that we gain knowledge of ourselves only by making self-attributions; for example, we infer our own attitudes from our own behaviour.

Own Behaviour

Refers to an individual's actions or conduct, often considered in the context of how it is influenced by or affects social interactions.

Evaluative Link

Evaluative link refers to the cognitive and emotional connection made between various concepts, objects, or entities, determining how favorably or unfavorably they are viewed.

Situational Cues

Environmental signals that influence an individual's behavior in a particular context.