Not Only Does GIS Technology Help Starbucks Determine the Ideal

question 14

Multiple Choice

Not only does GIS technology help Starbucks determine the ideal locations for new stores, but it also enables the company to decide which kinds of stores to open. This represents what type of marketing mix decision?

• A) product
• B) place
• C) price
• D) promotion
• E) process

---

Definitions:

External Adaptation

The process by which an organization adjusts and changes its strategies and operations in response to external environmental factors.

Internal Differentiation

The division of roles, responsibilities, and tasks within an organization or group to specialize and increase efficiency.

Cultural Symbols

Objects, signs, or emblems that represent specific ideas, values, or traditions within a culture.

Shared Behaviors

Actions or practices that are commonly exhibited by members of a group, organization, or community.