What Are the Three Basic Strategies for Targeting Markets

question 105

Multiple Choice

What are the three basic strategies for targeting markets?

• A)print advertising, sales promotion, and public relations
• B)undifferentiated targeting, differentiated targeting, and niche marketing
• C)primary targeting, secondary targeting, and specialized marketing
• D)targeting by product, targeting by price, and targeting by customer
• E)demographic targeting, geographic targeting, and psychographic targeting

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Definitions:

Direct Cost

Expenses that can be directly tied to the production of specific goods or services, such as raw materials and labor.

Cost Object

An item for which costs are measured and assigned, which can include products, services, projects, or customers.

Volume of Activity

A term referring to the total amount of work or operations completed in a specific period, often used in analyzing business efficiency or productivity.

Just-In-Time Manufacturing

Just-in-time manufacturing is an inventory management strategy where materials are produced or acquired only as needed, reducing waste and improving efficiency.