Read the Following Statements to Select Which One Is Accurate

question 131

Multiple Choice

Read the following statements to select which one is accurate regarding the use of social media in market segmentation.

• A)Social media is not very helpful in segmenting markets, but it can be a useful tool for marketers once the market has already been segmented.
• B)As of yet, social media has not been proven to be an effective tool for segmenting markets.
• C)As compared to traditional segmenting techniques, it is easier to know exactly how to engage consumers on social networking sites.
• D)By segmenting the market by those who are active on social media, companies can connect with a larger and more diverse consumer base.
• E)Social media is most helpful in reaching out to older Americans and senior citizens.

---

Definitions:

Industry Trends

Industry trends refer to the prevalent patterns, preferences, or shifts in technology, consumer behavior, or market dynamics within a specific industry.

Media Relations

The practice of developing and maintaining a positive and cooperative relationship between an organization and the news media.

Broadcast Outlets

Media organizations that distribute content through various channels, such as television, radio, or the internet, to reach a wide audience.

Print Publications

Materials such as books, magazines, newspapers, and brochures that are printed on paper and distributed to a public audience.