A Local Company Is in the Process of a New-Product

question 18

Multiple Choice

A local company is in the process of a new-product development. It is currently using information from a SWOT analysis to determine what new products are able to strengthen its position in the marketing environment. In what stage is this local company in?

• A)test marketing
• B)new-product strategy development
• C)business analysis
• D)idea generation
• E)idea screening

---

Definitions:

Basketball

A team sport where two teams, most commonly of five players each, oppose one another by trying to shoot a ball through the opponent's hoop, which is mounted 10 feet above the ground, according to organized rules.

Psychosocial Development Theory

A theory proposed by Erik Erikson that describes how individuals evolve through eight stages of development from infancy to adulthood, focusing on social and psychological aspects.

Cognitive Development Theory

A theory that emphasizes the role of active and progressive mental processes in learning and development, often associated with the work of Jean Piaget.

Intuitionist Theory

A philosophical theory suggesting that moral judgments are made based on intuition or innate feelings rather than conscious reasoning.