What Is the Premise Behind the Marketing Concept

question 124

Multiple Choice

What is the premise behind the marketing concept?

• A)an interest in streamlining production processes
• B)a company-wide focus on increasing profits
• C)a focus on satisfying the needs of the customer
• D)focusing on keeping the company stakeholders satisfied
• E)utilizing all aspects of marketing to persuade consumers to buy

Understand the core aspects of Porter's Five Forces Model and its application to evaluating competition.

Identify elements of the value chain analysis and its role in identifying a company's core competencies.

Recognize different strategies for achieving competitive advantage, including response-based, cost leadership, and standardization strategies.

Understand the concept and implications of operations strategic decisions such as layout design, inventory management, and quality.