After the Release of the Movie E

question 205

Multiple Choice

After the release of the movie E.T., sales of Hershey's Reese's Pieces soared while Mars, the makers of M&M'S, regretted not permitting its product to be used in the film. The use of Reese's Pieces in the movie is an example of

• A) product continuity.
• B) subsidized advertising.
• C) subliminal direction.
• D) showrooming.
• E) product placement.