What Is the Nature of the "Paid" Aspect of Advertising

question 201

Multiple Choice

What is the nature of the "paid" aspect of advertising?

• A) Fees are paid for space or time in the medium.
• B) Fees are paid to salespeople as either salaries or commissions.
• C) Fees are paid to creative arts contributors, but there is no direct payment to media.
• D) There is a wide range of fees paid depending upon the promotion selected.
• E) The primary costs are now associated with data transmission for phone or the Internet.

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Definitions:

Invention

The creation of a new product, process, or method that has not previously existed.

Creative Destruction

The process through which new innovations lead to the demise of older technologies, promoting progress and economic growth.

Diffusion

The process by which an innovation is communicated through certain channels over time among the members of a social system.

R&D

Short for Research and Development, involving investigative activities a business conducts to improve existing products and procedures or to lead to the development of new products and procedures.