Promotional Expenditures at the Introduction Stage of the Product Life

question 88

Multiple Choice

Promotional expenditures at the introduction stage of the product life cycle are best spent on

• A)contests and sweepstakes to stimulate selective demand.
• B)product samples to create secondary demand.
• C)advertising to stimulate primary demand.
• D)personal endorsements to generate word-of-mouth demand.
• E)coupons to maintain brand loyalty or static demand.

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Definitions:

Intermittent Reinforcement

A conditioning schedule where only some responses are reinforced, making the behavior more resistant to extinction.

Desired Behavior

The specific actions or reactions that an individual, group, or organization aims to elicit from others.

Reinforcer

A stimulus or event that increases the likelihood of the recurrence of the behavior it follows.

Deliberately

Done consciously and intentionally; often implying careful thought or planning.