Which of the Following Statements Regarding When and How to Segment

question 71

Multiple Choice

Which of the following statements regarding when and how to segment markets is most accurate?

• A) Even if a firm finds uniform needs across all users, it should take advantage of the method to avoid falling behind its competitors.
• B) Market segmentation is only feasible for large corporations; small businesses don't have the resources to engage in the process.
• C) Governments should not attempt market segmentation because the strategy is only applicable for consumer and organizational markets.
• D) If a business firm goes to the trouble and expense of segmenting its markets, it expects to increase its sales, profits, and return on investment.
• E) Market segmentation strategies work less than 10 percent of the time.

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Definitions:

Continuity Of Care

The consistent and seamless provision of care for a patient over time and across different healthcare settings.

Risk Of Litigation

The potential for legal action to be taken against an individual or organization, often due to negligence or failure to meet accepted standards.

Objective Charting

A method of documentation in healthcare that focuses on observable and measurable facts to describe patient status and progress.

Diaphoretic

Pertaining to or experiencing profuse sweating as a symptom of disease or a side effect of medication.