Kellogg's Has Several Cereals Targeted at Different Types of Users

question 176

Multiple Choice

Kellogg's has several cereals targeted at different types of users. This is an example of multiple products aimed at multiple markets. Manufacturing these different cereals is clearly more expensive than producing only one but seems worthwhile if it adds to the manufacturer's profits and

• A) meets standards for new product testing.
• B) uses the same promotion and packaging for all segments.
• C) cannibalizes the earlier products.
• D) stabilizes competition.
• E) better serves customers' needs.

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Definitions:

Operationalization

Is the process of translating concepts into variables and propositions into hypotheses.

Instrumentation

The process and method of measuring variables or gathering data in research.

Abstraction

The process of reducing complexity by focusing on the essential characteristics of something, often used in art and programming.

Non-Material Production

The creation of services, ideas, or experiences rather than physical goods.