Five Developments in the Past Decade Have Significantly Influenced the Landscape

question 13

Multiple Choice

Five developments in the past decade have significantly influenced the landscape of global marketing.One of them is

• A)an increase in most countries' GDP coupled with an increased degree of consumer ethnocentrism.
• B)a significant increase in economic protectionism and a decline in tariffs and quotas.
• C)a more aggressive attitude toward regulating international banking.
• D)a decrease in most countries' GDP and a renewal of nationalism.
• E)a growth in economic integration among countries.

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Definitions:

Retailer

A business that sells products directly to consumers.

Transportation Costs

Expenses associated with the movement of goods or materials from one location to another, including shipping, fuel, and labor costs.

Operating Costs

The expenses associated with the day-to-day running of a business, such as rent, utilities, and salaries, excluding the cost of goods sold.

Order Fulfillment Centre

is a specialized facility for processing and shipping orders to customers, handling the storage, picking, packing, and shipping of products.