TimeWarner Cable Uses a Segmentation Strategy for Its Cable TV

question 22

Multiple Choice

TimeWarner Cable uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the following segmentation variables is TimeWarner using?

• A) Demographic
• B) Geographic
• C) Psychographic
• D) Product-related
• E) Education

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Definitions:

Public Transportation

A system of vehicular services including buses, trains, and subways, available to the public for commuting and traveling within and between urban areas.

Cultural Adaptation

The process of adjusting and acclimating to a new culture when living in it.

Disintegration

The process of breaking down into smaller parts or elements, leading to the loss of cohesion or unity.

Nervousness

A feeling of anxiety, unease, or apprehension often experienced before an important event or in uncertain situations.